We recognise how distressing female pattern hair loss can be – especially when it feels like it’s happening without warning. Our science-first philosophy combines the latest in dermatological research with carefully selected, evidence-based ingredients to help tackle the root causes of Androgenetic Alopecia (FPHL). Our expertly developed Hair Loss Serum is designed to help fortify weakened hair follicles, support scalp vitality, and restore visible density over time. Whether you’ve just started noticing a widening part or have been managing slow, progressive thinning for years, our formula fits easily into your routine. Clinically informed, customer-approved – this is hair care made for long-term strength.
Female Pattern Hair Loss (FPHL), or androgenetic alopecia, is the most common type of hair loss in women and tends to develop gradually over time. It’s typically linked to genetic predisposition and increased sensitivity to androgens, particularly dihydrotestosterone (DHT). In FPHL, hair follicles become progressively smaller – a process called miniaturisation – leading to finer, shorter strands that are more prone to shedding.
This condition often runs in families and can be triggered or worsened by hormonal shifts (such as post-pregnancy or menopause), chronic stress, and underlying health conditions like polycystic ovary syndrome (PCOS). Unlike male pattern baldness, FPHL rarely leads to total baldness but can cause noticeable thinning, especially along the parting and crown.
Androgens, particularly DHT, play a central role in FPHL. In individuals who are genetically sensitive, DHT binds to receptors in the hair follicles and disrupts their normal function. Over time, this causes the follicles to shrink and produce thinner, weaker hairs. The active growth phase (anagen) shortens, and more hairs enter the resting or shedding phases sooner than they should.
As a result, hair may not only fall out more frequently but also fail to regrow with the same thickness or volume. This progressive cycle is why early intervention and consistent care are key in managing FPHL effectively.
While genetics play a leading role in FPHL, lifestyle and scalp care can still influence outcomes. Here are some supportive approaches to help slow the progression:
Making these changes consistently can support healthier regrowth and help protect existing strands.
Learn more in our hair loss blog
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